Through our off-the-record virtual roundtables, you can remain on the cutting edge of the AI industry from the comfort of anywhere. Experience a candid conversation with 10-12 industry peers to gain a more nuanced understanding of your space. All roundtables are moderated by domain experts.
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September 8 | 2:00PM ET
Identity Marketing – How Leading Brands are Personalizing Market Outreach to Identify and Acquire New Customers
Marketing leaders today are facing an uphill battle when it comes to getting the right message to the right customer. An obvious strategy to get over the hump is to spray and pray or double your marketing efforts. However there is an obvious problem with this tactic – double the efforts = double the cost + time.
Delivering the right message to the right shopper at the right time is the ideal situation. To do that effectively, marketing leaders are relying on technologies such as AI/ML to find and identify new customer wants/needs. During this interactive roundtable we will discuss how to capture and identify the right data to effectively and easily target your customer.
Goal – VIP promotions to consumer community
- Instantly verify who is who
- Identity Marketing
- Target Marketing
- Bringing retail acumen to the bank
- Customer loyalty program
2:00PM Eastern – 60 Minutes
- Moderator: Julie Cox, VP, Financial Services, SheerID
- Marketing Technology Leadership
- Digital Account Creation
- Head of Loyalty Programs